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Production Design
Art Direction
Visual Development

2D • 3D • VR

I am a designer and storyteller constantly exploring emerging technologies, tools, and workflows to stay ahead of the curve in visual development. By integrating the latest advancements—whether in real-time rendering, procedural design, Lidar scanning, VR, AI-assisted tools or collaborative platforms—I streamline the concept design process, making it more efficient, flexible, and creatively driven. This ongoing pursuit of knowledge ensures that every project not only meets production demands with the highest level of quality, but also opens new possibilities for visual storytelling and design innovation.

WONDLA, Skydance Animation

Production Design Using VR Technology in Visual Development for Environment 
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Pushing the Boundaries of Visual Development

Designing sets using VR technology for concept art, pre-visualization, and foundational assets for modelers.

 

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© ARMAND SERRANO or respective copyright holder. All rights reserved.

 

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